Marketing begins with consumers needs and ends with consumer satisfaction. This consumer centric philosophy emphasizes that the starting point of every business is the market; the focus is consumers’ needs. The Bachelor of Science (BSc) in Marketing programme seeks to produce a flow of skillful and enthusiastic graduates capable of identifying, analyzing, anticipating and satisfying consumer needs and desires and expectations while predicting consumer behaviour in the local and global market and keeping sustainability and environment integrated. The programme is designed to prepare students with an understanding of the complex relationship between markets and customers and the practical and theoretical skills needed to market a product in a competitive business environment.